Where: Geneva, Switzerland
When: 2023
Challenge: Unify the impactful brand experience across multiple platforms from the W&W booth to the UN boutique windows in the city for their first Watches and Wonders as an independent company.
LIVE response: Ideation, conceptualisation, and producing of the branding and the #FREAK Momentum, a project that aimed to echo the FREAK watch’s beautiful staging at Watches and Wonders to Ulysse Nardin’s boutiques. LIVE Teams took advantage of Watches and Wonders’ new initiative of taking the fair to the city on Thursday evening by organizing a boutique event happening on the same night, which provided guests and the public with a wonderful brand experience, highlighted by the warm welcoming Ulysse Nardin team and the boutique’s advantageous location.