Where: Bern and Geneva, Switzerland

When: 2023-2024

Challenge: Design a dynamic, cutting-edge concept for Maurice Lacroix mixing existing retail marketing elements with new artsy designs serving the event purposes. The designs were deployed in Bern for a pop-up store and shop-in-shop at Pastore-Nicolet boutique in Geneva.

LIVE response: Pop-up and shop-in-shop interior design

LIVE Teams designed and produced a pop-up store in Bern to showcase Maurice Lacroix’s main collection while spotlighting their special products and key launch of the year. Targeting cosmopolitan, connected millennials, this ambitious generation embodies the urban energy that fuels the brand’s creativity. To align with this dynamic spirit, LIVE Teams crafted versatile design elements that not only captured the essence of the city but could also be seamlessly reused in various environments, ensuring both adaptability and impact.

LIVE produced and installed the new and existing elements for a seamless experience delivered in the shop-in-shop in Pastore-Nicolet boutique in Geneva, following the same creative guidelines.