Where: Geneva, Switzerland

When: 2017

Challenge: Summer Party

Fun celebration in Geneva for the opening of the new boutique, welcoming VIP and press into a sparkling colourful environment. A reflection to the dynamic spirit of the international brand. PR is not only the promotion of a brand, it is storytelling. It requires a deep brand analysis and mostly means to be creative enough to show off the invisible, the value of the brand as well as its identity.