Where: Paris, Hong Kong, Geneva

When: 2023-2024

Challenge: Create, design and produce a new retail concept for the Swiss Haute Horlogerie brand: Czapek. Capture and translate the rich historical heritage of the brand into a contemporary and welcoming environment with a unique signature of style.

LIVE response: Boutique & shop-in-shop interior design

LIVE developed for Czapek a new comprehensive retail concept, capturing the spirit of the brand and translating faithfully their tagline “We collect rare people” into walk-in communication tool. Once approved by the edgy brand, the design was deployed and produced Starting with a shop-in-shop space at Bucherer in Paris and the Oriental Watch Company in Hong Kong; multi-brand boutiques. All designs were brought to life through detailed 3D renders, ensuring precision and clarity at every stage. LIVE’s approach focused on creating a refined, adaptable design that reflects Czapek’s high standards while using simple but never simplistic, versatile elements that seamlessly integrate into various environments. This concept ensures ease of execution across their flagship store, shop-in-shops, and event booths carrying a sense of modernity and embracing the traditional values of the Swiss Haute-Horlogerie brand.